David’s diverse career in the hospitality industry has stretched across all sectors as a franchisee, franchisor, operator, marketer, operator and brand developer in the Europe, USA, Russia, Middle East, Africa and South Asia.
David has built his reputation leading teams to create prominent and robust brands such Mitchells and Butlers 80+ strong Premium Country Pub Group and ‘Mercedes me’ a cool fully branded café to introduce and embed the Mercedes A Class in Russia. He also launched Scene, a luxury cafe in Kuwait within Bloomingdales and Serendipity 3, a modern twist of New York’s original in the UAE, amongst others.
In the global branded sector, David worked with Bennigan’s as they brought the well-known American brand through international expansion to the UK. In the Middle East, David has been responsible for importing and launching brands such as Armani Caffe, Ocean Basket, Caffe Nero, Magnolia Bakery and Cosi and ensuring their success in the market. In Russia and the CIS, he has brought IL Patio to the region.
He now leads the franchise and business development for Hard Rock Cafe in EMEA and South Asia, with 60 cafes in 36 countries. Under his tenure the brand is expanding with exciting upcoming openings across the region.