Jacque is bringing the Kimpton experience to life for the first time outside the Americas, including regionalising the beloved Kimpton brand for European audiences, upscaling brand strategy to luxury levels, and developing tools to foster authentic, heartfelt guest experiences. She is creating a best of both worlds approach among two different corporate cultures to combine Kimpton’s entrepreneurial, brand-of-one marketing with IHG’s extensive rewards club network and resources.
She sets brand communications strategy across top European markets through storytelling, PR, social media, content and special events to maintain Kimpton’s word-of-mouth authenticity while letting individual hotels and restaurants shine as primary focal points. Working with the European development team, Jacque refines the approach to Kimpton growth by curating a team pitch, focusing on highly visual support materials and bringing a personal touch to each project while pursuing growth opportunities in line with Kimpton’s brand story.
Jacque was on the opening team for the Kimpton De Witt in Amsterdam in May 2017, working closely with operations to earn guest survey reviews of 95%+ (top quarter of the Kimpton portfolio) and with comms to place more than 100 top tier media stories during its first operating month. She oversaw brand touchpoints of Kimpton De Witt’s debut as the first Kimpton hotel on the IHG Rewards Club (IHGRC) loyalty platform and IHG app, including IHGRC campaigns in Kimpton voice, co-branded collateral, and a check-in reward focused on “Treat Yourself” bar incentives instead of points, helping secure 81% of digital revenue from IHGRC members and 23% from the IHG app during the first six operating months.