Martin B. Jones

Martin B. Jones

Founder/Partner
Captivate Hospitality Partners

Martin B. Jones is the Founder and Partner of Captivate Hospitality Partners and he challenges (positively disrupts) the norm, yet respects tradition and authenticity when it comes to creating concepts in the food and beverage scene.

Jones is a visionary hospitality leader with 35 years of international general management expertise, which enables him to predict luxury consumers’ demand, and create award-winning hotel, resort, and food and beverage concepts worldwide.

Jones has a track record of developing successful and trend-setting concepts for leading premium brands. A hospitality and resort innovator, Jones has travelled to over 100 countries and lived in 14, researching globally to understand both current and future local demand.

His flair for gaining a head start on influential trends and the superior delivery of his committed teams, marks Jones as the entrepreneurial and inspirational leader for whom Starwood created their one-time ‘Most Creative Innovator Award.’

Jones’s dedication and passion for hospitality, global travel and leadership of loyal teams contribute to his success. He is a self-confessed perfectionist who demands the most, delivers the best and makes it fun. Jones was instrumental in creating Starwood’s USD 2BN APAC F&B division, developing over 80 restaurant concepts for Starwood Brands, which grew into 1600 active Asia Pacific and global brands, as a member of their top 100 senior leaders worldwide. With exposure to all F&B roles gained in top hotels, plus a gift for creatively connecting the arts with hospitality, Jones is one of the most respected veterans in F&B, selected to open the now iconic first W Hotel in Asia. Since Starwood, he has developed multiple concepts/brands across Accor’s Luxury brands.

Jones has opened 5 prestigious hotels worldwide, his renovation and leadership of The Westin Singapore introduced new luxury to the market and was recognised with a Golden Key Award; his transformation of The Westin Kuala Lumpur into the number 1 hotel in town resulted in it being sold for the highest price per room ever in KL. Most recently Jones was leading Accor’s Luxury Brands as Vice President, F&B, Luxe/Premium, Europe.

Martin B. Jones is an authority on global luxury hotel operations management and is regular speaker at many industry-leading global events. He is currently leveraging his expertise to assist organisations and individuals rethink their own hospitality ventures as he founded Captivate Hospitality Partners.