Martin B. Jones

Martin B. Jones

Chief Disruption Officer
MBJ Associates

Martin B. Jones is a visionary hospitality leader with 35 years of international general management expertise, which enables him to predict luxury consumers’ demand, and create award-winning hotel, resort, and food and beverage concepts worldwide.

Jones has a track record of developing successful and trend-setting concepts for leading premium brands. A hospitality and resort innovator, Jones has travelled to over 100 countries and lived in 14, researching globally to understand both current and future local demand.

His flair for gaining a head start on influential trends and the superior delivery of his committed teams, marks Jones as the entrepreneurial and inspirational leader for whom Starwood created their one-time ‘Most Creative Innovator Award.’

Jones’s dedication and passion for hospitality, global travel and leadership of loyal teams contribute to his success. He is a self-confessed perfectionist who demands the most, delivers the best and makes it fun. Jones was instrumental in creating Starwood’s USD 2BN APAC F&B division, developing over 80 restaurant concepts for Starwood Brands, which grew into 1600 active Asia Pacific and global brands, as a member of their top 100 senior leaders worldwide. With exposure to all F&B roles gained in top hotels, plus a gift for creatively connecting the arts with hospitality, Jones is one of the most respected veterans in F&B, selected to open the now iconic first W Hotel in Asia. Since Starwood, he has developed multiple concepts/brands across Accor’s Luxury brands.

Jones has opened 5 prestigious hotels worldwide, his renovation and leadership of The Westin Singapore introduced new luxury to the market and was recognised with a Golden Key Award; his transformation of The Westin Kuala Lumpur into the number 1 hotel in town resulted in it being sold for the highest price per room ever in KL. Most recently Jones was leading Accor’s Luxury Brands as Vice President, F&B, Luxe/Premium, Europe.

Martin B. Jones is an authority on global luxury hotel operations management and is regular speaker at many industry-leading global events. He is currently leveraging his expertise to assist organisations and individuals rethink their own hospitality ventures as ‘Chief Disruption Officer’ at his consultancy, MBJ Associates.