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Alexander is an executive with over 25 years in the luxury and lifestyle hospitality industry, combining strategic vision, operational management and hospitality excellence to drive brand growth, optimise profitability and transform experiences.
As Vice President of Operations at the Sani/Ikos Group, he leads strategic and operational initiatives across our award-winning portfolio of ultra-luxury resorts. He is responsible for driving performance, operational excellence and profitable growth while ensuring our commitment to delivering exceptional and intuitive guest experiences remains uncompromised.
His career spans Europe, America and Asia, working with investors, private owners and multidisciplinary teams on hotel openings, rebrandings and the expansion of iconic brands, developing new concepts in lifestyle and premium hospitality.