Maximilian Scheller

Director of F&B Design and Development, Luxury Brands - Europe, North Africa & Turkey, Marriott International

Maximilian Scheller is a strategist and creative force with a global perspective shaped by a career across Europe, Asia and the Middle East. His work sits at the crossroads of brand, design and experience, translating ideas into restaurants and bars that feel both relevant and enduring.

Having moved fluidly between consultancy, start-up and corporate environments, Maximilian brings a rare combination of strategic clarity and creative intuition. He has helped build top-ranked restaurants alongside Michelin-starred chefs, advised leading hospitality groups on brand positioning and contributed to shaping the new generation of Marriott International’s luxury dining and bar concepts across Europe.

What defines his approach is a belief that great hospitality isn’t about noise or novelty, it’s about emotion, flow and human connection. His vision champions simplicity, authenticity and a sense of place, crafting experiences that balance global thinking with local soul.

Guided by curiosity and a deep respect for craft, Maximilian continues to push the boundaries of what hospitality can be; creating spaces that not only look beautiful but leave people feeling something genuine.