Tomáš Holan

Chief Digital Officer, OREA Hotels & Resorts

Tomáš Holan has worked with OREA Hotels & Resorts since 2022, a leading hospitality brand in the Czech Republic, renowned for its high-quality service operating 20 hotels and resorts in major cities and scenic destinations. OREA aims to be the top hospitality brand in the Czech Republic by continuously enhancing its offerings and adapting to market trends, focusing on superior service and innovative products. Tomáš contributes to the company's strategic initiatives focusing on digital. He has been instrumental in implementing marketing campaigns such as 'Óooo' aimed at attracting more guests by promoting the unique experiences offered by OREA hotels.

Tomáš has implemented digital solutions for OREA, introducing new technologies to improve operational efficiency, guest experiences and overall service quality. He has been working to enhance OREA’s online presence through developing and managing digital marketing campaigns to increase brand visibility and direct bookings. He has also been increasing the data-driven decision making for OREA, utilising data analytics to inform business strategies, optimise pricing and personalise guest services. Tomáš drives system integration for the company, ensuring seamless integration of various digital platforms, from property management systems to customer relationship management tools.

Tomáš has been measuring the financial impact of these digital solutions, watching the website bookings grow from €3million to €30milion and the share of online check in increase to 35% of all reservations.